Ask ten agencies what a website costs and nine will answer with a sales call. We think that's backwards. You budget better with real numbers, and we'd rather lose a project on price than win it on confusion. So here is our actual 2026 price list, what moves the number, and the line items you should refuse to pay for anywhere.
The short answer
- Marketing / brochure site: $1,900 – $3,500 one-time
- Ecommerce or booking site: $4,000 – $7,500 one-time
- Custom web application: $8,500 and up
- Hosting + CMS: $24.99/month flat — unlimited pages, no traffic gates
- Optional modules (online ordering, bookings, subscriptions): $25–$50/month each
Those are our numbers at digitalpotter.io/digital-potter-pricing. Other shops will differ — but any shop should be able to hand you a table like that before you commit to anything.
What actually drives the price
Design from scratch vs. template. A template is cheaper on day one. You pay the difference later — in the month you spend fighting the theme to match your brand, and the year you spend with a site that looks like your competitor's. Custom design is most of the gap between $500 template sites and $1,900+ custom builds.
What the site has to do. A site that presents your business costs less than a site that runs part of it. The moment you add checkout, reservations, member accounts, or inventory, you're paying for business logic, payment integration, and the edge cases that come with real money moving.
Content migration. Moving 10 pages is an afternoon. Moving 400 blog posts, a product catalog, and years of customer history is real engineering. Get the migration scope in writing.
Who updates it after launch. If every text change goes through the agency at an hourly rate, a cheap build becomes expensive fast. Every site we ship includes a CMS your team uses without us — that's not an add-on, it's the point.
What you should refuse to pay for
- Per-page fees. Adding a page to a properly built site costs the agency nothing. It should cost you nothing.
- Traffic tiers on a small-business site. Unless you're serving hundreds of thousands of visits, traffic-based pricing is margin, not cost.
- Ransom hosting. If leaving the agency means losing your website, you never owned it. Ask who owns the code before you sign — and get the answer in the contract.
The honest caveat
Every range above has projects that land outside it. A marketing site with custom illustration and animation can pass $3,500; a tightly scoped web app can come in under $8,500. The fix for uncertainty isn't a bigger budget — it's a written proposal with a fixed number before you commit a dollar. That's what our free 45-minute discovery call produces: a plan and a price, whether or not you hire us.
