About us
A consulting firm built around senior engineers.
We build and run custom platforms for companies whose software no longer fits. Senior people lead every engagement, and the team grows with the work.
Where we come from
Twenty years of custom software, one idea throughout.
Our work in custom software began in New York more than 20 years ago. Today we work from Virginia with clients across the United States. One idea has held the whole time. Software should fit the shape of the business, not the other way round.
How we work
Four habits you will notice in the first week.
A senior lead owns it
The person on the first call stays accountable until launch and after.
AI speeds the work up
AI drafts and reads code. A senior engineer reviews every change before it ships.
Everything in your name
Code, data, cloud accounts and documentation belong to you from week one.
You see it every week
Working software in staging, not status reports.
The team
Small at the start. Bigger when the work needs it.
Every engagement starts with a senior lead. Engineers, designers and QA join from people we already work with as the scope grows. You never manage a crowd, and nobody new arrives without context.
Founder
Norman Pleitez
Founder and principal engineer
Norman founded Digital Potter and still leads engineering on client work. He has built custom software for more than 20 years, across commerce, community apps and internal platforms. He designed theDavid, the platform behind this site.
A straight answer
What we will not do.
Hand you off after the sale
The lead you meet is the lead you work with.
Keep your code hostage
You own the repositories and accounts. Leaving us is easy by design.
Sell you a rebuild you do not need
If fixing beats rebuilding, we will say so.
Next step
Talk to the people who would build it.
Thirty minutes. You leave knowing whether we are a fit, what it would take and what it would cost.