Web Development
Custom Next.js websites that grow with your business.
Every site we ship is hand-crafted Next.js — fast, SEO-ready from the first commit, owned by you on day one. No templates, no template-builder lock-in, no surprise traffic gates.
Our web stack
Why we build with Next.js — and why we don't use templates.
Two principles that shape every site we ship. Here's what each one solves.
Next.js
A framework built around how the web actually works.
Next.js gives us server rendering for SEO, edge caching for speed, and a component model that scales from a single landing page to a 10,000-page commerce site. It's the same framework Nike, Notion, and TikTok use — and the one search engines and AI crawlers prefer because content is in the HTML, not lazy-loaded after the fact.
- Server-rendered HTML that ranks — no client-side waiting on JavaScript
- Per-route caching tuned to how often each page changes
- Image optimization and lazy loading built in (Core Web Vitals friendly)
- TypeScript end-to-end so the codebase you inherit stays maintainable
Custom-coded
Hand-built, not pulled from a template marketplace.
Templates and visual builders look great in a demo and break in production. We design and code every layout for your specific content, your specific funnel, your specific brand. The result is a site that holds up under search, scales when you add languages or regions, and is yours forever — no monthly platform tax to keep using your own design.
- No theme constraints — every layout designed for your content
- Accessibility (WCAG 2.1 AA) baked into every component
- Performance budget enforced — every page under 2-second load time
- Code you own, can audit, and can fork the day you want a different agency
Included with every build
Your site ships with its own command center.
Every Digital Potter website comes with theDavid — the CMS we built so our clients never wait on a developer. Edit pages like a doc, publish in seconds, and watch orders, bookings, and visits from one dashboard.
- Edit any page yourself — no code, no deploys, nothing to break
- SEO settings, drafts, and instant preview on every page
- Bookings, products, and menus switch on when you need them
What we build
Sites with a job to do — not just a digital business card.
Four categories cover most of what we've shipped. Yours probably falls in one of them.
Marketing & lead-gen sites
Sites that earn their keep by turning anonymous traffic into qualified leads. Hand-crafted hero sections, conversion-focused funnels, instrumented forms, and analytics on every meaningful event so you know what works.
Examples: agencies, B2B SaaS landing pages, professional services, studios
Ecommerce storefronts
Stripe-powered checkout, inventory and order management, abandoned-cart recovery, multi-currency support when you grow internationally. Built around how your team actually fulfils orders, not how a SaaS platform wants you to.
Examples: specialty retailers, subscription boxes, single-product launches
Booking & service websites
Sites where the call-to-action is a calendar, not a contact form. Real-time availability, deposits via Stripe, automated reminders, and a back-office that fits how you run the business — not the other way around.
Examples: salons, restaurants, studios, event venues, consultants
Multi-region & multi-language
When the audience grows past one country, we add localization, hreflang, currency switching, and per-region content without rebuilding the site. The same Next.js codebase serves every region — fast, on the closest edge node.
Examples: international brands, importers, content publishers, expanding D2C
Under the hood
Boring on purpose: the stack that won't strand you.
Every tool here is mainstream, documented, and hireable-for. If we disappeared tomorrow, any competent developer could pick up your codebase and keep going — that's the point.
Core
- Next.js (App Router, latest stable)
- React 19 + TypeScript end-to-end
- Tailwind CSS for design tokens and layout
- Server Components and edge rendering where it pays off
Content & data
- theDavid CMS — headless, multi-tenant, your team owns content
- MongoDB for content storage with daily backups
- On-demand revalidation: edits go live in seconds
- Image pipeline with automatic AVIF/WebP and responsive sizes
Payments & integrations
- Stripe (your account) for ecommerce and subscriptions
- Email via Resend or your existing SMTP provider
- Analytics — GA4, PostHog, or Plausible — wired on every event
- Search via Algolia or built-in full-text when scale fits
Hosting & ops
- Vercel or AWS — pick the one your team already knows
- Preview URLs on every pull request for content review
- CI checks: TypeScript, lint, tests, and a11y on every commit
- Sentry for error tracking, uptime monitoring on the public site
“Professional website and design. Norman knows what he is doing, what he says is true, he just don't take a template and added my info, he created my website as I wanted, and now my website is hosted with him and runs fast and smooth. Just recently started online reputation and I got 5 good reviews in the first week.”
What it costs and what you own
The three numbers you need before you commit.
Honest answers to the questions every business asks before hiring an agency.
01 — Build
Custom frontend from $1,900
A one-time build covers design, development, content migration, accessibility, performance tuning, and launch. Final scope and price land in your proposal after a discovery week — but $1,900 is where most marketing sites start, and that's a fixed budget, not an hourly meter.
02 — Run
$24.99/mo flat for hosting + CMS
One monthly fee covers hosting, the headless CMS, daily backups, security patches, image CDN, and uptime monitoring. No traffic gates, no per-page pricing, no transaction fees. Add modules (booking, ecommerce, subscriptions) only if your business actually needs them.
03 — Own
You keep the code
Every site we build is yours from day one. The repository, the content, the domain, the design system — all owned by your business. If you ever decide to move on or take development in-house, the codebase walks out the door with you. No lock-in, no buyout fee.
From kickoff to launch
Five phases, one outcome: a site that does its job from the first visitor.
- 01
Discovery & scoping
A working week to understand your customers, your funnel, and the problem the site actually solves. We end the week with a written scope, fixed timeline, and proposal you can plan around — no estimates that drift over time.
- 02
Design & prototyping
Wireframes first, then high-fidelity Figma. We design every page for your specific content and conversion goals, not a template. You see and approve the design before we write a line of production code.
- 03
Build in two-week sprints
Working previews on a real URL every week from sprint one. You and your team click through real builds long before launch — feedback is concrete, not theoretical. Editor training on the CMS happens during sprint three or four.
- 04
Performance & SEO pass
Before launch, we run an end-to-end audit: Core Web Vitals, accessibility, schema markup, sitemaps, OG tags, redirects, analytics. Every site ships green on Lighthouse and ready for search engines and AI crawlers.
- 05
Launch & ongoing care
DNS cutover, monitoring, and a soft-launch period to watch how the site behaves under real traffic. From there, your $24.99/mo plan keeps the site fast, patched, and content-ready — and we're available for new work as the business grows.
Your website should start paying for itself.
Custom builds start at $1,900 — designed by hand, owned by you, run by your team. Tell us about your business on a free 45-minute call and leave with a real number.