Software consulting
Your business outgrew its software. We build the one you keep.
Web, mobile and admin platforms that replace rented tools and legacy systems. Senior engineers lead the work, and AI helps us deliver it faster.
Digital Potter is a software consulting firm in Virginia. Our team grows with your project, and the code is yours from day one.
- 8 to 12 weeksto a first release
- 100%of the code and data in your name
- Senior ledon every engagement
The problem
Rented software was fine at the start. Now it sets your limits.
You pay for six tools that do not talk to each other. Your team copies data between them by hand. The feature you need sits on someone else's roadmap. Your customer data lives on their terms. And the people who built your app have moved on.
Subscriptions that grow faster than the business
Workflows bent around a tool instead of your team
Data you cannot export cleanly when you need it
Code nobody on your side understands
What we build
One platform, delivered as the apps your business runs on.
An API at the centre and a back office your team can run from a phone. Plus the customer surface your buyers see.
Web applications
Commerce, courses, portals
Web applicationsStorefronts and customer portals that replace Shopify, Teachable and the rest. Your data stays in your database.
Mobile applications
iOS and Android, one codebase
Mobile applicationsApps in both stores with chat, push notifications and updates that reach phones without a store review.
Admin and internal platforms
The back office, mobile first
Internal platformsOrders, inventory, roles and reporting in one place. Your staff can run it from anywhere.
AI and automation
Inside software you own
AI and automationAutomation built into your own systems, with a person reviewing what matters. No bolted-on chatbot.
Rescue and modernization
Take over, stabilize, rebuild
Rescue and modernizationYour developer left and the app still runs. We take it over, make it safe, and move it forward.
How we deliver
The output of a bigger team, without the bigger team's timeline.
We use AI throughout the work, from reading an old codebase to writing tests. Senior engineers review every change before it ships. That is how a focused team delivers in weeks what used to take quarters.
AI-assisted engineering, reviewed by senior engineers
Automated tests and a release pipeline from week one
Working software in staging you can open every week
Everything documented in your name as we go
How it works
From the first call to a system your team runs.
Four steps. You see working software in the first month.
Map what you have
Week one
We read the code, the data and the invoices for every tool you rent. You get a written picture of what runs your business today.
Agree on the first release
Week two
A short scope with a fixed number. The first release replaces one rented tool from end to end.
Build in the open
Every week after
Working software in a staging environment you can open. Your data migrates with scripts we can run again and again.
Launch and keep going
Launch and after
Cutover happens on a quiet day with the old system still on. After launch the same team looks after the platform.
A team that scales
Start with a lead. Grow to a full team when the work does.
Every engagement starts with a senior lead who owns the outcome. As your platform grows, we add engineers, designers and QA from people we already work with. You never manage a crowd, and you never outgrow us.
One accountable lead from the first call
Specialists join as the scope grows
The same standards and reviews on every change
No handoffs to people who have never seen your system
How we engage
Need leadership more than a build? That works too.
Forward-deployed engineers
Forward-deployedSenior engineers inside your team, shipping one important system.
Principal engineering
Principal engineeringA senior lead for your product engineering, month to month.
Selected work
Platforms we built and stand behind.
A few examples. Most of our work is under NDA.
- Next.jsNode.jsMongoDBStripe
Commerce and courses, one platform
A post-surgical recovery brand
Read the case studyOne system the brand owns, replacing Shopify and Teachable. Every past order migrated and checked.
- ExpoNode.jsMongoDBSocket.IO
A community app, rebuilt
iOS, Android and admin
Read the case studyAn outdated codebase taken over and every app rebuilt. Live in both app stores.
- Next.jsNode.jsMongoDBAWS
theDavid
Our own platform, in production
How we run itThe multi-tenant CMS behind this site and our client sites. We run what we build.
A straight answer
Who this is not for.
Custom software is a serious spend. Here is when we will tell you to keep what you have.
You need a website by Friday
A template on a rented platform will get you live faster. Come back when it starts costing you.
The rented tool still fits
If Shopify or a course platform does the job without workarounds, keep paying for it.
Nobody owns the decision
Replacing a system touches every team. One person has to be able to say yes.
You want an idea tested for free
We build for businesses with customers, revenue or funding. Early ideas need a different kind of help.
Questions
What clients ask before they book.
If yours is not here, bring it to the call.
What does "own the software" mean in practice?
The code lives in your repositories and the data in your database. The servers run in your cloud account. You get access and documentation from the first week, not at the end.
Who works on our project?
A senior lead owns every engagement from the first call. Engineers, designers and QA join as the scope needs them. You always know who is on your project and why.
How do you use AI?
AI helps us read existing code, draft tests and move faster on routine work. A senior engineer reviews every change before it ships. Your data stays in your systems, and you approve what any AI tool may see.
Can you replace Shopify or Teachable without losing data?
Yes. Orders, customers, products and courses move with you. We check totals against the old platform year by year, and the import can run again at any time.
What does it cost?
Builds start from $35k. Monthly leadership starts from $5k. You get a fixed number for the first release after the call.
How long until something is live?
The first release usually lands within eight to twelve weeks. You see working software in staging long before that.
Next step
Thirty minutes about the system you keep postponing.
No slides. You leave knowing whether we are a fit, what it would take and what it would cost.
Replies within one business day.