Notes from the studio
Fresh ideas & expert tips.
Field notes on building custom websites and apps, opinions on the tools we use every day, and the occasional rant about why the template-builder economy is bad for small businesses.
4 posts and counting.
FeaturedAI Didn’t Replace Great Developers, It Made Great Teams Faster
AI is changing how websites and software are built, but real quality still comes from experience, architecture, and craftsmanship. Here’s how we use AI at Digital Potter to deliver better products faster — without sacrificing clean code, performance, or design quality.
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Business InsightMay 8, 2026Your Website Is Either Building Trust or Losing Business
For many small businesses, a website is still treated like a checkbox instead of a business asset. But in today’s market, design, speed, and user experience directly impact trust, credibility, and revenue. Here’s why investing in a professionally crafted website — especially with a local boutique studio — matters more than ever.
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Business InsightMay 8, 2026Why Specialized Boutiques Beat Large Agencies
The modern web is filled with bloated templates, generic storefronts, and overengineered agency workflows. Here’s why we built theDavid and why we believe smaller, specialized teams create better digital experiences.
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SolutionsMay 7, 2026Why We Built Our Own CMS Instead of Using WordPress
WordPress gets you 80% of the way there and bleeds you on the last 20%. Here’s why we shipped our own headless CMS, and the three trade-offs we made on purpose.
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