Insights
Insights
Notes on owning your software, running platforms, and using AI without the hype.
FeaturedWhat a fractional CTO actually does in the first 90 days
"Fractional CTO" sounds vague until you see the work. Here is what the first 90 days look like, week by week, and who it is really for.
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Founder DecisionsOct 12, 2026Taking over an app from a vendor you no longer trust: a checklist
The vendor still sends invoices, but you no longer trust what you are told. Here is how to take your app back without breaking it.
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Platforms and OwnershipOct 12, 2026Shopify, Teachable and the cost of renting your business
Shopify and Teachable are a smart way to start. Here is what they really cost once you outgrow them, and how to leave without losing a single order.
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Platforms and OwnershipAug 23, 2026Five Signs You Have Outgrown Your Template Website Builder
Template builders are a great place to start. But there comes a point where the monthly fee is no longer the expensive part. Here are five signs your website has outgrown its builder, and what switching actually involves.
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Founder DecisionsJun 26, 2026How Much Does a Custom Website Cost in 2026? (Real Numbers)
Most agencies make you book a sales call to learn a price. Here's our actual 2026 price list — what a custom website costs, what drives the number, and what you should refuse to pay for.
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AI in OperationsJun 13, 2026Vibe Coding Is Amazing — Until You Have to Run a Real Business on It
AI has made it easier than ever to build websites, apps, and online businesses. That's a good thing. But before you launch a website generated by prompts alone, there are a few important questions every business owner should ask about security, hosting, accessibility, SEO, and long-term scalability.
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AI in OperationsMay 8, 2026AI Didn’t Replace Great Developers, It Made Great Teams Faster
AI is changing how websites and software are built, but real quality still comes from experience, architecture, and craftsmanship. Here’s how we use AI at Digital Potter to deliver better products faster — without sacrificing clean code, performance, or design quality.
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Founder DecisionsMay 8, 2026Your Website Is Either Building Trust or Losing Business
For many small businesses, a website is still treated like a checkbox instead of a business asset. But in today’s market, design, speed, and user experience directly impact trust, credibility, and revenue. Here’s why investing in a professionally crafted website — especially with a local boutique studio — matters more than ever.
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Founder DecisionsMay 8, 2026Why Specialized Boutiques Beat Large Agencies
The modern web is filled with bloated templates, generic storefronts, and overengineered agency workflows. Here’s why we built theDavid and why we believe smaller, specialized teams create better digital experiences.
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Platforms and OwnershipMay 7, 2026Why We Built Our Own CMS Instead of Using WordPress
WordPress gets you 80% of the way there and bleeds you on the last 20%. Here’s why we shipped our own headless CMS, and the three trade-offs we made on purpose.
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