Notes from the studio
Straight answers about websites, apps, and what they should cost.
Field notes on building custom websites and apps, opinions on the tools we use every day, and the occasional rant about why the template-builder economy is bad for small businesses.
5 posts and counting.
FeaturedVibe Coding Is Amazing — Until You Have to Run a Real Business on It
AI has made it easier than ever to build websites, apps, and online businesses. That's a good thing. But before you launch a website generated by prompts alone, there are a few important questions every business owner should ask about security, hosting, accessibility, SEO, and long-term scalability.
Read the post →
Tech & Digital PotterMay 8, 2026AI Didn’t Replace Great Developers, It Made Great Teams Faster
AI is changing how websites and software are built, but real quality still comes from experience, architecture, and craftsmanship. Here’s how we use AI at Digital Potter to deliver better products faster — without sacrificing clean code, performance, or design quality.
Read more →
Business InsightMay 8, 2026Your Website Is Either Building Trust or Losing Business
For many small businesses, a website is still treated like a checkbox instead of a business asset. But in today’s market, design, speed, and user experience directly impact trust, credibility, and revenue. Here’s why investing in a professionally crafted website — especially with a local boutique studio — matters more than ever.
Read more →
Business InsightMay 8, 2026Why Specialized Boutiques Beat Large Agencies
The modern web is filled with bloated templates, generic storefronts, and overengineered agency workflows. Here’s why we built theDavid and why we believe smaller, specialized teams create better digital experiences.
Read more →
SolutionsMay 7, 2026Why We Built Our Own CMS Instead of Using WordPress
WordPress gets you 80% of the way there and bleeds you on the last 20%. Here’s why we shipped our own headless CMS, and the three trade-offs we made on purpose.
Read more →
Ready to craft your digital masterpiece?
Tell us about your business on a free 45-minute discovery call. You'll leave with a clear plan and an honest price — whether or not you hire us. No templates, no Frankenstein stack, no pressure.